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Good content is the key to a successful SEO strategy


" Optimising your website to attract strong traffic that will convert readily to sales involves a range of disciplines. More and more, the search engines are using techniques and algorithms to detect and reward sites with engaging content marketing strategies - at the expense of those that contain poorly written, repetitive copy and visual content. "

Ranking is only the beginning...

Attracting new customers to your website is no longer a simple process, and converting these visitors is more competitive than ever. With the changes in Search Engine Optimisation and Google's algorithm creating new, engaging content on a regular basis is fast becoming the most important factor of any marketing plan.

The good news is that search engines love fresh, informative content and it directly affects your organic search rankings. It's also one of the highest contributing factors to customer engagement and in turn conversion.

Visual Content

It's vital that your site has a look and feel that's unique to your brand; that pleases the eye and inspires confidence in your visitors. If it doesn't, you have little chance of converting them from visitors to customers. Professionally produced photography is crucial. Images should complement and support the message you want to convey, but not be so striking that they distract the visitor's eye from it. The photographers we use are specialists in their fields, producing images that are perfectly suited to their purpose and - crucially - not slowing down your site.

Relevant, Informative, Well-written...

Our copywriters have proven success - both in writing website content and in blog post creation. Whatever style your business requires - formal, chatty, informative, entertaining or a blend of all - we have the writers you need.

We help take the fear out of the process by working with you to develop a clear strategy that is tailored to your business and industry.

Social Media Management

There are still a few business sectors for which social media have little relevance, but the list grows smaller every day. The likelihood is that, whether you know it or not, your competitors are finding that a well-managed social media campaign, usually including a program of blog posts, is helping them steal your customers!

To be sure that your content marketing is up to scratch, talk to Vartint experts today. Contact us on +91 995 861 1555 for a free, no obligation consultation or send us a an email enquiry. Our friendly and experienced team are available to assist you.


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